If you sell hot sauce, take a look at Facebook’s Audience Insights for people in your area who are interested in hot sauce. The interests filter comes in handy most when looking at insights outside your existing connections. Choose options from the drop-down menu or search for specific interests related to your brand. There’s an interest category for just about everything - from nail art to garden gnomes, tofu to accounting. Facebook determines a user’s interests based on the pages they like, the content they view, and the ads they click on. The interests filter is all about what Facebook users like and engage with.
If you aren’t sure about your target age and gender just yet, leave these filters as-is and let the data point you in the right direction. (The only three gender filtering options available at the moment.) Next, set the gender to men, women, or all. Depending on who your brand hopes to reach, choose an age range between 18 and 65+. You can also control for age range and gender. This lets you see data relevant only to the people who live in that location. If your business is location-based or if you are marketing an in-person event, apply the location filter. Unsurprisingly, location allows you to filter by country, region, or city. The Audience Insights filters cover five categories: Location, Age and Gender, Interests, Connections, and Advanced.
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